Sky Sports Opens New Markets

Sky Sports showed sports that most punters had never even seen before, let alone placed a bet on. They mixed them in with the more classic sports that are the staple diet of most bettors, such as football and horse racing, but soon there were events and meetings that punters were able to watch and fancied placing a bet on.

Back then, of course, the world of online gambling seemed about as possible as living on the moon, not least of all because most people didn’t know what the Internet was. Betting over the telephone was the equivalent of online betting, with the majority of people getting their most up to date information by looking at Teletext, which is perhaps best described as a text-based service that you accessed through your television.

Stan James began to advertise in papers, such as the Sporting Life and the Racing Post, telling bettors that if the loaded up a specific page on Teletext, which would be done by loading the service on your TV and then pressing the number’s for that page, you could view live odds from a whole host of different sporting events that would be shown on Sky Sports.

With more than thirty pages worth of odds that people could peruse, the Stan James method immediately began to appeal to the more savvy punters out there. They would find the event that they were looking for, check out the odds and then phone Stan James to place their bet. It’s entirely possible that the modern-day online bookies that offer odds on countless sports would have taken far longer to develop if not for Stan James’ work at revolutionising the industry back at the start of the 1990s.

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In order to strengthen the company’s growing position in the UK market, Unibet has completed a full acquisition of Stan James’s online business for £19m ($29m).

Under the agreement, Unibet acquires Stan James’ online gambling business including full rights to use the brand online.The agreement doesn’t include the acquisition of Stan James’ UK shops which number over 90 around the country.It is expected that transaction will be completed in the second half of the third quarter of 2015.

British company Stan James which currently offers casino, online sports betting and poker, recorded earnings of £1.4m last year, before the tax, interest and depreciation. Due to the EU rules on acquisition of business, 150 Stan James’s workers that are currently based in Gibraltar, will now continue their employment under the new owner, Unibet.

Henrik Tjärnström, CEO of Unibet, said that Stan James is one of the most respected online operators in the UK market.He explained that Unibet has started eyeballing the UK market recently and they see a significant potential in the acquisition of Stan James, British bookmaker established in 1973.Unibet hopes to grow profits through improved mobile offering and introduction of live streaming to website.

CEO of Stan James online Dennis Kelly expressed his delight about this deal. He believes that combining the expertise of two companies will certainly strengthen the combined share of the UK market. While Unibet brings to the table the financial and marketing knowledge, Stan James boast rich sports and racing offering, which should make for a great match.

Kelly also thanked all shareholders of the company for their support of the business.

According to the Unibet’s announcement the acquisition price of £19m is payable fully in cash and will be adjusted for customers' liabilities.

Unibet is one of the largest online gambling operators in European market and it has over ten million customers around the world.The company offers products such as poker, casino, live betting, bingo and sports betting.

Stan James online company is based in Gibraltar while the company’s head office is in England.The company also operates more than 90 land-based betting shops in the UK.

Account blocked with no explanation, on a permanent basis

I have just received a mail which claims "due to betting patterns on this account the decision has been made to close it", after I made like 4 live bets, with 6GBP deposit, and they give me no explanation whatsoever. The mail support just copies their mail, and the live support tells me to refer to the mail they give me. OK they told me to withdraw my funds (silly 10 GBP after winning), but I doubt that I will ever see my money again.

Top Support Staff AT Stan James Login

Their support staff might be their best attribute. It’s nice to see a bookmaker provide a phone number and email support contact information on just about every page. Their representatives are courteous and knowledgeable. Support is available 24/7, 365 days a year. It is available through phone, email, and live chat.


Just had an email from Stan James Login restricting my account from offers, thought it was a mix up until I confirmed with the live chat service.

What was my crime? Betting on traditional Mongolian wrestling? No actually it was accepting an email challenge they sent me to try to pick a winning bet on Liverpool v Chelsea and I called the draw right so won an extra £5. So be warned don't bet on strange events like top of the table football when they invite you to.

These people have bombarded my inbox over the past year and I have the occasional punt maybe once a week, but since sign up last March I haven't bothered with any of the offers they send through.

The one time I take them up on the offer they sent to me, notice they sent to me, I didn't ask them for an offer, they restrict me from any benefits on the account. How dare these people advertise on TV about how great they are on prices, their best odds guarentee etc. It's just an absolute con to get you to sign up to them.

This industry needs some serious regulation to prevent cowboys like this oporating under the guise of a legitamte business.

The History of Stan James Login

In the area of Wantage in Oxfordshire in 1973, two men named Steve Fisher and James Holder decided to start a bookmaking business. They acquired a property and needed a name, with Fisher deciding to use the first two letters of his name and his wife Anne’s name to create ‘Stan’, whilst Holder’s first name was used. Thus, Stan James was created and began operating to the local betting market.

The company proved to be a successful one, expanding by opening more shops over the years that followed. Yet is was a genius move by Fisher that saw the company’s true growth, doing something that most modern-day bookmakers take for granted. The launch of Sky Sports at the start of the 1990s presented an opportunity to the wily bookie, which was a description that Steve Fisher most certainly deserved. Prior to the launch of the new sports channel, most betting was done on either football or horse racing, but all that was about to change.


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Money laundering failure on this site let criminals have account but normal peoples account is closed for traders decision.

Further Expansion

Stan James Login’s development as a company grew even more once they’d launched an online presence. Given that the setup that they had in place for the telephone betting side of the business was so sophisticated and negated the need to have more and more physical shops, the transition online was perhaps a tad easier for them than it was for other bookmakers. Their first genuine display of their new position as a bookmaking powerhouse came in December of 2007 when they paid 32Red £5.75 million for Betdirect.

Stan James Login

Betdirect had been established in 1998 and was successfully merged with Stan James Login in February of 2009. That came a year after their decision to purchase the online-only betting company from Better, a London-based bookie. In 2009, they worked with BETKICK Sportwettenservice GmbH, an Austrian company, to found SJBET and That was specifically aimed at the European market, with Austria and Germany being high up on the list.

Another expansion came about in 2010 when the betting company Pagebet went bankrupt and Stan James bought their high street shops. Twenty-seven regional branches were added to the Stan James canon as a result. Another part of this expansion was the addition of sponsorship deals to their portfolio, meaning that more and more people began to consider the bookmaker to be something of a household name. The likes of the World Matchplay Darts, King George Chase and the Champion Hurdle during the Cheltenham Festival all began to bear the Stan James name.

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banned after one win

these guys have clearly set their stall out to make their online operation 100% mugs only.meaning if you have any idea about what you are doing you are absolutely not welcome.arguably the quickest bookie in the UK to limit / restrict / ban.don't waste your time.

Excellent Odds

Odds are excellent for most large market sports. When compared to other UK bookmakers or those operating worldwide, their margins are impressive. All of their markets don’t have elite pricing, but even when it comes to smaller markets, they’re still above average. In-play betting was one of Stan James’ claims to fame, due to their early adoption of today’s can’t miss betting market. They don’t have quite as many live betting markets as other bookies, but for high profile matches and sports, there are a ton of options.

On the whole, they don’t offer quite as many sports as some bookmakers. However, based on their clientele, mostly those from the UK and Ireland, along with some Asian markets – we doubt there are too many complaints. If you’re looking for a sportsbook with endless markets on every sport on the planet – Stan James is not for you. If you’re interested in excellent pricing on British and Irish sports, and above-average odds on most other stuff, they’re as top option.

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